At 212 Growth Advisors, we combine strategic vision, operational expertise, and global leadership experience to help organizations navigate complexity and capture opportunity.
We craft actionable strategies that accelerate growth and strengthen competitive advantage.
Our multidisciplinary experience enables us to guide leaders through transformation and sustained performance.
Drawing on executive experience at Fortune 500 companies and direct consulting engagements, 212 Tech Ventures brings battle-tested frameworks to every partnership.
President & CEO, Strategic Advisor,
Growth & Transformation Executive
Greg is a former CEO, President, and General Manager with a track record of building, scaling, and transforming B2B technology and industrial services companies. He is now a strategic advisor to executive teams and private equity groups focused on corporate growth, product transformation, and exit readiness.
He is known for navigating companies through inflection points — including turnaround situations, aggressive expansion phases, and acquisition preparation — by aligning leadership, operations, and strategy toward clear business outcomes.
Greg brings over two decades of executive leadership across enterprise software, semiconductor technology, and industrial services. His roles span venture-backed companies, PE-owned businesses, and multinational enterprises.
Core experience includes:
Corporate strategy and operating model design
Product-market fit and growth acceleration
AI-driven service transformation and predictive maintenance
Go-to-market leadership and channel strategy
M&A execution, partnership development, and post-acquisition integration
He has worked across North America, Asia, and Europe, supporting global businesses at various stages of growth.
Tanner EDA - As President & CEO, scaled global operations, expanded OEM partnerships, strengthened competitive positioning in the analog/mixed-signal design market, and led the company through a successful acquisition to an industry strategic.
ASP Global Services — As CEO, led a strategic overhaul at ASP Global Services that realigned product, go-to-market, and operations, driving sustained revenue growth, expanded international footprint, improved EBITDA, and positioning the company for a successful strategic exit.
Advised a venture-backed SaaS company on product-market fit, customer segmentation, and investor story development to support Series B fundraising
Private Equity Advisor | Value Creation Architect |
GTM & Transformation Executive
Director - Alvarez & Marsal | Private Equity Performance Improvement Group (Focus on High Tech and Software clients)
Director - West Monroe | M&A / High Tech & Software Division
Partner — Waterstone Management Group | Boutique Growth Strategy Firm - Sold to West Monroe in 2019
VP Strategy & Marketing - Tanner EDA (Semiconductor EDA Software)
John is an Advisor and Executive who operates at the intersection of business strategy and technology - with emphasis on developing innovative new products and services that deliver a remarkable customer experience. He currently works in the Private Equity industry and focuses on helping clients improve their business performance across all elements of the deal cycle; due diligence, transaction support, and value creation.
He is known for navigating companies through inflection points — including turnaround situations, aggressive expansion phases, and acquisition preparation — by aligning leadership, operations, and strategy toward clear business outcomes.
John began his career at AT&T Bell Laboratories as a Systems Engineer. His experience as an Operator, Advisor, and Executive spans multiple industries including semiconductors, enterprise software, life sciences, automotive, and high-tech.
Core experience includes:
Designing and implementing customer journeys that align with segmentation and desired business outcomes
Developing market sizing and valuation models for breakthrough (bleeding-edge) technologies and services
Systematic revenue retention / churn mitigation for subscription-based businesses
Growth strategy
Founder & CEO, Payani Media | Founder, Payani Group
Marketing, AI & Growth Strategy Advisor
Ali Payani is a founder, operator, and strategic advisor focused on helping organizations modernize growth through marketing execution, AI-enabled systems, and scalable operating models. He is the Founder & CEO of Payani Media and the Founder of Payani Group, where he builds and operates a portfolio of marketing agencies and AI-powered platforms designed to automate execution and improve performance.
Ali advises leadership teams on how to simplify complexity, align strategy with execution, and leverage AI to increase efficiency, clarity, and growth in increasingly competitive markets.
Ali has guided hundreds of businesses across multiple industries, working with leadership teams from growth-stage companies to enterprise organizations. His experience spans brand strategy, go-to-market execution, performance marketing, and the application of AI across analytics, customer engagement, and marketing operations.
Through Payani Group, Ali has built and launched AI platforms focused on marketing intelligence, engagement automation, and visibility—helping organizations reduce manual effort while increasing output and decision clarity. He also serves on advisory boards and is an investor in early-stage companies focused on technology and services.
Ali is a Forbes Business Council member and a frequent speaker on AI, marketing, and business transformation.
Chief Executive Officer | Strategist | Global Market & Operational Advisor
James Meyers is a global media executive and strategic operator with deep experience building, advising, and scaling media, technology, and entertainment platforms across North America, Asia, Latin America, EMEA, and emerging markets. He leads T&C LLC, which provides investment strategy, operational development, due diligence, valuations, and IP licensing advice to financial institutions, studios, telcos, and early‑stage companies.
James brings multi‑decade leadership spanning programming, platform development, content licensing, and international expansion. His core capabilities include:
Managing Director & Co-Founder | Technology M&A Advisor | Operator C-Level Executive
Kyle Park is a highly accomplished technology executive and M&A specialist with over 30+ years of experience in investment banking, M&A transactions, strategic advisory and leading both early-stage and public technology companies. As a co-founder of Harvest Management Partners, he advises global technology clients on strategic exits. His expertise spans the semiconductor ecosystem, including AI/ML, security, and automotive electronics, as well as SaaS and security software. In his prior life as a CFO; he has raised over $500M+ in PE, debt and venture financing. Outside of work, Kyle is an avid sports and outdoor enthusiast who speaks conversational Italian and is passionate about organic farming and great wine.
Kyle brings a multi-decade track record of managing worldwide operations and executing high-value
transactions. His core capabilities include:
Harvest Management Partners: Provides advisory services for technology companies to harness
and distribute value to shareholders, specifically within the semiconductor and AI/ML sectors.
